I am recording an hour-long session with someone from this company. I will give you their role and
what the company does.

Write ten questions under these conditions:
- each answerable in two to three minutes
- each answer has to make sense on its own, outside the rest of the conversation
- at least three must ask for a concrete case, with numbers or a before and after
- at least two must touch something that went wrong
- none can be answered yes or no
- none about the company's history

Order them from easiest to most demanding, so the person warms up.

I am going to give you the transcript of a recorded session. Find five moments that stand on their
own, outside the context of the session.

For each one give me:
- the start and end minute
- the exact sentence that carries the idea
- which format it suits best (short, text post, carousel)
- the hook for the first line

Rules: a moment has to make sense to someone who did not watch the rest. Do not stitch together
parts from different points of the session. Do not improve the speaker's words: if the sentence
does not work as it is, pick another moment.