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Prompts
Customer stories

2026-08-18

Prompt: writing the reply to a public complaint

The third option is always silence, and it exists because it has to be on the table alongside the other two.

Three versions of the same reply, so you can choose with a cool head instead of writing with a hot one.

I will paste a negative public comment about the brand. Before writing anything, classify it: a
fair criticism, a misunderstanding, or provocation with no request in it.

Then write three possible replies:
1. Short, public, acknowledging and offering a concrete path
2. Short, public, correcting a wrong fact without sarcasm
3. No reply at all, with the reason why not replying is better

Rules: never "we're sorry you feel that way". No explanation longer than two sentences. Never
promise anything I have not confirmed is possible.

At the end, say which of the three you recommend and why.

Redação Swonkie

Equipa editorial

Read the full piece
Prompts
Customer stories

2026-07-28

Prompt: find the objections hidden in your comments

The question that repeats ten times in the inbox is the piece of content missing from the site.

A month of comments holds the list of reasons people do not buy. Almost nobody reads it.

Read this profile's comments and messages from the last month and answer three things:

1. Which questions repeat? Group them by subject and say how many times each appeared.
2. Which objections show up, even when they are not phrased as questions? (price, trust, timing,
   complexity, "not for me")
3. What words do these people use to describe what they need? Quote them exactly.

Do not count compliments or thank-yous. Do not suggest answers: just show me what is there, with
real examples. If an objection appears only once, say it appeared only once.

Redação Swonkie

Equipa editorial

Read the full piece